Client: Barclays and JST
Sea Change is a film about a novice, mixed physical-ability crew who had never met before, sailing one of the worlds largest tall ships. It's a celebration of how practical, alien and apolitical environments bring out the best in people and help them form strong social connections.
So far, it has won two awards, and according to Duncan Souster (CEO, JST), “has been instrumental in helping secure pledges from new donors worth more than £200,000 and grown our reach amongst a younger, broader audience”.