Client: ACCA
Debt Shadows is a campaign film commissioned by the ACCA as a follow up piece to a their report Payday Lending: Fixing a Broken Market. It was released alongside FCA and Church of England lobbying efforts to shift UK government policy on high cost credit.
It is an intimate portrait of the human impact of an unethical business model, made with two people who agreed to work with us to shine a light on a subject that carries heavy social stigma. A year after the multi-faceted campaign was launched, the government tightened up its legislation.